98.4FM Midlands is a vibrant full spectrum provincial radio station that reflects and echoes the energy that the city exudes. With a 75% minimum local music quota, namely Zimdancehall, House, Hip Hop, R&B and Gospel, it is a station that is on the pulse of everything that makes the people of Midlands tick. With a primary target audience of age between 15-35 residing in a province that is economically driven by young people that have an unmistakable entrepreneurial spirit, it only makes sense that 98.4FM Midlands gives them entertainment that drives their lifestyle. The station is a mentor and guide for Midlands urban adults that embrace a progressive and successful life to actively transform with their constantly changing environment.
It has 80% music and 20% talk with Sport as an integral part of the station’s programming. Through the crafted fusion of music, entertainment, news and information. 98.4FM Midlands is best suited to empower and positively influence listeners to act. The station is also strong in non-traditional revenue streams that include monthly, quarterly and annual events that offer prospective advertisers try-and-buy opportunities for their target audiences.